In the framework  of the EBSOMED project, the event "Regional Business Networking Forum & LevelUp Project Achievement" took place on May 22 and 23, 2023 in Amman. The forum was organized with the support of the Ministry of Industry, Trade and Supply of the Hashemite Kingdom of Jordan and the financial backing of the Italian Agency for Development Cooperation in Jordan - AICS AMMAN. The initiative was implemented by UNIDO (United Nations Industrial Development Organization) in collaboration with BUSINESSMED (Union of Mediterranean Confederations of Enterprises).

The primary objective of this forum was to facilitate collaboration among various stakeholders and provide Jordanian SMEs and entrepreneurs with new opportunities to establish connections with businesses in the MENA region and Italy. The forum served as a platform for sharing experiences and best practices among participating companies from the MENA region, Italy, and Jordanian SMEs. Alongside the sessions highlighting the major achievements of the LevelUp Project, thematic roundtables were organized to facilitate B2B interactions.

One notable highlight of the forum was the introduction of EBSOMED's BCD platform (Business Counselling Desk Platform). This innovative platform offers a dynamic marketplace combined with a dedicated space for connecting and mediating between economic operators and institutional structures. Participating SMEs used this platform not only to discover and develop new contacts but also to organize B2B meetings on-site, fostering direct engagement and facilitating meaningful interactions. Through the BCD platform, participating companies had the opportunity to explore potential partnerships and collaborations, expanding their business horizons.

By bringing together stakeholders, showcasing achievements, and facilitating networking opportunities, the "Regional Business Networking Forum & LevelUp Project Achievement" successfully gave opportunities for participating SMEs to   grow  and collaborate;